Case Study:

NEVADA NORTHERN
RAILWAY

Learn how we grew this train museum's follower count and engagement for 2024

A graph illustrating the ad spend and return on investment (ROI) for Fine Lines Design and Build, a landscaping company in Wichita, Kansas. The ad spend is $8,750, while the ROI is $110,000, showcasing a significant return from their digital marketing efforts.
The logo of a client Sierra Social Marketing has called Fine Lines Design and Build

CASE STUDY INTRODUCTION

In today's digital landscape, effective communication and engagement are vital for organizations dedicated to preserving history and culture. Sierra Social Marketing, LLC, has partnered with the Nevada Northern Railway Museum, a national historic landmark, to enhance their online presence and connect with a broader audience.

This case study explores our strategic approach that led to over 1200% follower growth YOY on Instagram and more than a 700% follower growth YOY on Facebook. Through targeted content creation, community engagement, and a commitment to sharing the museum's rich heritage, we have successfully fostered a vibrant online community that supports their mission.

INSTAGRAM FOLLOWER GROWTH


To achieve over 1200% growth on Instagram, our strategy focused on creating engaging, high-resolution videos that showcased the unique experiences the Nevada Northern Railway Museum has to offer. By highlighting thrilling activities such as operating a steam locomotive and driving their 1956 Pontiac Hy-Rail, we captured the attention of both local enthusiasts and a wider audience.

These visually compelling videos not only showcased the museum's rich history but also invited viewers to participate in the excitement of these rare experiences, effectively transforming passive viewers into active participants in the museum's journey., resulting in better ad placements and lower cost-per-click.

Screenshot of a Google Ads account for Fine Lines Design and Build, a landscaping company in Wichita, Kansas, showing 302 clicks, 26 conversions, an average cost per click (CPC) of $3.34, and a total cost of $1.01K
Screenshot of the Fine Lines Design and Build website, a landscaping company based in Wichita, Kansas, built by Sierra Social Marketing, showcasing their services, portfolio, and contact information for potential clients.

FACEBOOK FOLLOWER GROWTH

Our efforts to enhance the Nevada Northern Railway's Facebook presence resulted in an impressive follower growth of over 700%. We concentrated on curating a diverse range of content that resonated with our audience, including engaging posts featuring stunning photographs, themed videos, and interactive polls.

By spotlighting unique experiences like the museum’s special events and educational programs, we fostered community involvement and encouraged followers to share their own stories and experiences. This emphasis on building a community around shared interests not only increased engagement but also strengthened the museum's role as a hub for history enthusiasts and local families alike.

META ADVERTISING BOOSTING RESULTS

In August, our Meta ads significantly boosted ridership for Nevada Northern Railway Museum by leveraging strategic audience targeting and captivating creative content. The success of this effort was further amplified with the launch of our Railroad Reality Week promotion, which generated a sharp increase in ticket sales.

This campaign effectively captured the attention of new visitors while re-engaging past riders, resulting in a notable surge in both engagement and conversions. Overall, August emerged as one of the museum’s most successful months, underscoring the impact of our digital marketing strategies in delivering measurable results for the railroad.

Screenshot of a Facebook ad account for Fine Lines Design and Build, a landscaping company in Wichita, Kansas, showing cost per lead ranging from $42 to $73, with an average of $60 per lead and a total spend of $7,740.

HEAR IT FROM MARK HIMSELF!

CONCLUSION:

Our comprehensive digital marketing strategy, which included targeted Meta Ads, content creation, and community engagement, has significantly enhanced Nevada Northern Railway Museum’s online presence and growth. Over a period of several months, we achieved a 1200% increase in Instagram followers YOY and a 700% increase in followers YOY on Facebook, successfully expanding the museum’s reach and engagement with both new and returning visitors.

By leveraging targeted ad strategies, engaging content, and consistent community interaction, we amplified Nevada Northern Railway Museum’s visibility and cultivated a strong online community dedicated to supporting its mission. These results underscore the power of a digital marketing approach in driving growth and ensuring long-term success for organizations in preserving culture and history.