Case Study:

FINE LINES
DESIGN

Learn how we made this contractor over six-figures and more!

A graph illustrating the ad spend and return on investment (ROI) for Fine Lines Design and Build, a landscaping company in Wichita, Kansas. The ad spend is $8,750, while the ROI is $110,000, showcasing a significant return from their digital marketing efforts.
The logo of a client Sierra Social Marketing has called Fine Lines Design and Build

CASE STUDY INTRODUCTION

Fine Lines Design, a leading contractor specializing in high-quality residential projects, partnered with our digital marketing agency to elevate their online presence and drive business growth. In just their first three months, with an ad spend of $8,750, we achieved a remarkable return of $110,000. Through a comprehensive approach that combined Google Ads, a complete website redesign, and targeted Meta Ads campaigns, we significantly enhanced their visibility, generated qualified leads, and increased conversions.

This case study explores how our strategic initiatives and data-driven tactics helped Fine Lines Design scale their business, outperform competitors, and establish a strong foothold in a competitive market. From leveraging the power of Google Ads to engaging audiences on Meta platforms and creating a user-friendly, conversion-focused website, our efforts have delivered outstanding results for Fine Lines Design.

GOOGLE ADS BOOSTING GROWTH

Our digital marketing agency took Fine Lines Design and Build to new heights through a targeted and data-driven approach to optimizing their Google Ads. Initially, we conducted a comprehensive audit of their existing campaigns to identify gaps and opportunities. This involved analyzing keyword performance, ad copy effectiveness, and overall campaign structure.

Leveraging our expertise, we restructured their Google Ads campaigns to focus on high-intent keywords that closely matched the services offered by Fine Lines Design and Build. By optimizing keyword bids and employing negative keywords, we reduced wasted ad spend and increased the quality score of their ads, resulting in better ad placements and lower cost-per-click.

Screenshot of a Google Ads account for Fine Lines Design and Build, a landscaping company in Wichita, Kansas, showing 302 clicks, 26 conversions, an average cost per click (CPC) of $3.34, and a total cost of $1.01K

WEBSITE REDESIGN

As part of our digital marketing strategy for Fine Lines Design, we redesigned their website to enhance professionalism, user experience, and conversions. We created a clean, modern layout featuring their portfolio with high-quality visuals and optimized navigation for easy access to information and services, ensuring seamless performance across all devices.

To boost conversions, we added compelling calls to action (CTAs) and lead capture forms while optimizing the site for search engines (SEO) with targeted keywords, meta descriptions, and internal linking. This redesign resulted in a user-friendly website that increased traffic, engagement, and conversion rates, driving significant business growth for Fine Lines Design.

META CAMPAIGNS DRIVING SUCCESS

To accelerate Fine Lines Design’s growth, we launched a targeted Meta Ads campaign on Facebook and Instagram. By analyzing their target audience, we created specific segments based on demographics, interests, and behaviors to deliver tailored ad content to potential customers.

We developed engaging ad creatives, including carousel ads, videos, and images, to showcase Fine Lines Design’s craftsmanship and customer service, building trust with prospects. Using retargeting strategies, we re-engaged website visitors and guided them through the sales funnel. This campaign boosted brand visibility, increased website traffic, and drove lead generation and conversions.

Screenshot of a Facebook ad account for Fine Lines Design and Build, a landscaping company in Wichita, Kansas, showing cost per lead ranging from $42 to $73, with an average of $60 per lead and a total spend of $7,740.

HEAR IT FROM CALEB HIMSELF!

CONCLUSION:

Our comprehensive digital marketing strategy, which includes Google Ads optimization, a website redesign, and Meta Ads campaigns, has significantly transformed Fine Lines Design's online presence and business growth. In just their first three months, with an ad spend of $8,750, we generated over $110,000 in revenue for our client. By leveraging targeted ad strategies, a modernized website, and engaging Meta Ads, we enhanced Fine Lines Design's brand visibility, attracted high-quality leads, and boosted conversions.

These results highlight the effectiveness of a holistic approach in driving substantial growth and achieving remarkable business outcomes. Fine Lines Design is now well-positioned for continued success in a competitive market, showcasing the power of strategic digital marketing.